regional marketing manager in Hong Kong

alexis ku, randstad hong kong
job type
HK$ 50,000 - HK$ 65,000 per month

job details

hong kong
marketing, digital & PR
job type
working hours
HK$ 50,000 - HK$ 65,000 per month
reference number
alexis ku, randstad hong kong

job description

Regional Brand Manager (Apparel) - SEA & EU

  • Consumer Product Experience is preferred, but not necessarily from Apparel products.
  • Regional Experience is a MUST - ideally from SEA & EU regions
  • Great Ownership of the product - Brand Owner and source of initiation

about the company
Our client is a Lifestyle Apparel Brand with over 5,000 employees all over the world. Currently, they are looking for a Regional Brand Manager to join their team and look after SEA & EU markets.
about the job

Channel & Retail Marketing

  • Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations.
  • Ensures timely and perfect execution of all marketing activations offline and online at all times.
  • Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
  • Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
  • Deepen channel customer development through CRM program activations.

Product Management

  • Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all program for management reporting and feedback.
  • Responsible for all forecasting and sampling management for product launches and trade and retailer activities.
  • Development and management of all product functions including product packaging, promotional sets.
  • Management and tracking flow of product registration to ensure timely registration.
  • Conduct market trend analysis, monitor competitors’ moves and plan proactive actions
  • Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with sales, training and visual merchandising team, with the aim to build brand awareness, recruit NEW customers and increase purchase consumption.
  • Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
  • Implement Door-by-Door plan for events and promotions; focusing efforts in key doors.
  • Responsible for budget management for the channel marketing
skills & experiences required
  • 8 - 10 years of marketing experience in consumer product industry. Experience in apparel products will be advantageous.
  • Creatively driven to think out of the box.
  • Meticulous with a strong analytical mind.
  • Have a strong ability to multi-task; strong project management skills with good time management ability.
  • Are independent and a self-starter with an entrepreneurial spirit.
  • Have a keen interest, a good eye and passion for lifestyle apparel products.

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no additional skills required


no additional qualifications required

educational requirements

Associate Degree/Diploma