regional marketing lead - ai, software, financial tech, b2b.

about the company.

Our client is a fast-growing Artificial Intelligence company that empowers Green Finance with environmental, social, governance (ESG) data and technology. The Co-Founders identified artificial intelligence, financial data, and sustainability as the three core pillars of their startup, and have since then built the platform to achieve their dreams. With their very active expansion in APAC, they are currently looking for a Regional Marketing Lead, APAC to join their international team.

• manage a team of 5
• report to CEO and senior management team
• responsible for marketing in APAC, including, Hong Kong, China, Singapore, Malaysia, Thailand, Australia, etc.

• develop branding strategies, own the vision, mission, market-positioning and brand image of the company
• plan content strategy; coordinate different business lines to produce text, visual and video contents; build distribution channels of our content to media, platforms and partners
• monitor corporate brand media presence across APAC, and seek opportunities to maximize brand exposure; manage top management media interviews; make important announcements on behalf of the company
• manage and track all marketing touch points including search engines, digital ads, thought leadership and events; measure the effectiveness of digital marketing campaigns

• around 6-9 years experiences in marketing, ideally have strong domain knowledge in green finance, esg, etc.
• excellant command in written and spoken English and Chinese
• regional/globla exposure is a must
• innovative, presentable candidate who can work in dynamic and internataionl environment