regional lifecycle marketing manager, mnc (digital/ online) 55k in Hong Kong

posted
contact
tinky leung, randstad hong kong
job type
permanent
salary
HK$ 45,000 - HK$ 55,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 45,000 - HK$ 55,000 per month
reference number
91M0137561_1568098367
contact
tinky leung, randstad hong kong

job description


Regional Lifecycle Marketing Manager, MNC (Digital/ online) 55k

Responsibilities:

  • Work towards meeting retention and churn management KPI’s, drive cross and up-sell of customer as well as to churn prediction models with excellence
  • Work closely with the regional marketing team to deliver insights, ensure retention policies are in place and driving targeted messages to the specific segment
  • Improvise and develop necessary tools to drive better customer engagement and stickiness
  • Develop, implement and execute rewards programmes across all customer bases, improve NPS and retention
  • Required to collaborate and work closely with other stakeholders from the wider CRM teams in consumer business, sales, mobile and home, brand and marcom and customer services
  • Initiate market research and regular reporting on insights
  • Reporting and analysis - analyse and report on customer insights/usage and ARPU analysis, as well as through social and web analytics
  • Drive CRM and analytics systems strategy and implementation

Requirements:

  • Minimum five years of marketing experience, ideally from internet / online industry
  • Experience in database marketing, CRM, e-commerce and/or churn and retention
  • Experienced in project budget management
  • Significant experience in project monitoring and reporting.

Please contact Tinky at tinky.leung@randstad.com.hk or 2232 3437 for more information.

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree