regional associate account director | quantitative research.

Director of Subscription Marketing / Marketing Director | acquisition, retention & demand generationOur client is a leading technology company in Hong Kong with subscription-based services to customers. With a stable user base and market share in the market, the company is looking for a Director of Subscription Marketing / Marketing Director to join the team. about the team.Report to the Managing DirectorLead a department of 40 across different marketing functions (e.g. acquisition, retention, retail marketing, pricing and business planning, etc.)Fast-moving and dynamic working environment about the job.Oversee all-rounded campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystemDevelop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotions via SMS, eDM, newsletter, etc. Derive pricing strategies, and develop special products, service packages and promotions (e.g. one-off renewal discounts, birthday offers & redemption, referral codes, etc.) to generate demands and revenueDefine, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategiesDevelop BTL / retail marketing strategies and campaigns (e.g. in-store promotions, seasonal campaigns, roadshows, etc.) for offline customer acquisitionSet targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaigns skills & experiences required.Bachelor's degree in Business, Marketing, Communications, or any related discipline10+ years of (digital) marketing experience gained in renewal / subscription-driven business (e.g. FoodTech, banks, telecommunications, OTT, media, etc.)Solid sizable team management and stakeholder management skillsExcellent communications in Chinese and English Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

Growth Director / Head of GrowthOur client is a leading internet company in Hong Kong and the region providing on-demand and subscription-based services to merchants and customers. With rapidly increasing users and highflying market share in the market, the company is looking for a Head of Growth to join the team. about the team.Report to the Marketing DirectorLead a team of 7Fast-moving and dynamic working environmentFlexible work arrangementYoung, dynamic and international team about the job.Define, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategiesOversee campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystemDevelop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotionsLeverage digital and media-related mechanisms to optimise business revenue Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaignsExecute tests (e.g. A/B testing), collect and analyse data, identify trends and insights to enhance the user journey and optimise the product Derive pricing strategies, develop special products, service packages and promotions to generate demands and revenueKeep abreast of the latest digital landscape, leverage new emerging channels and identify opportunities to accelerate growthWork closely with the wider marketing team and collaborate with different functions (e.g. Sales, Product, Community & Social Media, Content Marketing, etc.) for comprehensive campaign rollouts skills & experiences required.Bachelor's degree in Business, Marketing, Economics, IT, or any related discipline6+ years of growth / performance marketing / e-commerce experience gained in digital-driven business (e.g. online media, FoodTech, TravelTech, FinTech, banks, telecommunications, etc.)Solid knowledge of the digital landscape of the market in addition to strong analytical & problem-solving skillsProficiency in analytical toolkits (e.g. SQL, Python, R) is a big plusExcellent stakeholder management and team management skillsExcellent communications in English and Chinese Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

about the company.Our client is an American airline that has business and around 5000 employees across the globe. They are currently hiring a regional marketing specialist to join their regional team. about the team.6-7 people in HK marketing team, around 150 people in HKreport to senior marketing managerdynamic culture about the job.formulate global marketing strategies with close coordination of various officesplan internal and external marketing communications programs to enhance company's branding and awarenessplan and execute local, regional and global events to achieve active participation in forums, exhibitions, sponsorships and industry awardsdevelop marketing materials and sales deck along with sales strategies; prepare presentation for customer meetingsmanage marketing materials by liaising with vendors and sales team, aligning with customer needs and company goalsprovide timely market analyses to global commercial management teamskills & experiences required.around 4-6 years experiences in air freight industry, with good academic achievement strong interpersonal and communication skillsmature and independent worker, will be able to adapt to dynamic cultures and fast-paced environment excellent command in verbal and written English and ChineseInterested candidates, please click APPLY NOW or send your updated resume to Elizabeth Ho at elizabeth.ho@randstad.com.hk