Public Relations / Marketing Communications Manager | luxury, agency candidates welcome
A prominent real estate developer and shopping mall operator headquartered in Hong Kong, is seeking a talented Public Relations Manager to join their team. With ongoing projects and developments in Hong Kong and China, they are looking for a driven individual to spearhead the public relations activities for their leading shopping malls in Hong Kong.
... about the team.
- Report to the Head of Marketing
- Join a team of 4-6
- Contribute to a dynamic corporate culture
about the job.
- Collaborate closely with the Team Head to plan and develop public relations strategies that align with business and branding objectives.
- Plan, execute, and manage public relations campaigns, including campaign launches, media pitching, and media previews.
- Ensure consistency in tone of voice and oversee the content of press releases, speeches, and related materials.
- Cultivate and nurture relationships with media editors, Key Opinion Leaders (KOLs), and influencers to enhance exposure. Seek collaboration opportunities with community leaders and stakeholders.
- Provide support for crisis management situations and handle them effectively.
- Assist in award pitching and submission processes.
- Liaise and coordinate with internal stakeholders, vendors, and business partners to achieve campaign Key Performance Indicators (KPIs) and ensure program success.
- Monitor and manage the public relations budget and expenses efficiently.
- Review and analyze campaign results to identify areas for improvement.
skills & experiences required.
- Hold a degree in Marketing, Business, Communication, Journalism, or a related discipline.
- Possess a minimum of 8 years of relevant experience in Shopping Mall marketing, public relations agency, or retail, including at least 3 years in a managerial position.
- Maintain strong relationships with local lifestyle and business media.
- Showcase strong writing and storytelling skills in both Chinese and English.
- Display excellent interpersonal, communication, and presentation skills.
- Have comprehensive knowledge of marketing and integrated marketing communications.
- Demonstrate a proven track record and solid experience in leading large-scale public relations/media campaigns.
Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk
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