product marketing consultant(contract) in Hong Kong Island

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job details

hong kong island
marketing, digital & PR
job type
HK$ 35,000 - HK$ 55,000 per month
reference number
eva tai, randstad hong kong
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job description

Key Responsibilities
Enhance the brand as well as overall business in APAC region by:
  • Develop a comprehensive marketing campaign for APAC Product roll-out
  • Assist Head of Marketing & Content (Greater China & APAC), and HK Head in new product offerings and / or CM marketing initiatives (via online platforms) Lead and develop comprehensive marketing plans the Product roll-out, working closely with external agencies, in-house Head of Marketing and Marketing Associate to identify areas of focus to create strong brand positioning in APAC markets.
  • Support the creation of collateral and develop the internal and external distribution strategy of that content
  • Formulate and help develop a data-driven marketing strategy, work closely with Events & Marketing team members to turn data into actionable analytics to better understand client behavior and preferences to improve engagement rates and performance of marketing campaigns
  • Create and run lead generation programs and prioritization, including coordinating email marketing programs from contact strategy to production to deployment that support our lead generation and championing efforts
  • Train Content Managers and Marketing Associate to conduct market analysis and prepare marketing performance reports on a regular basis
  • Conduct market research, market survey, report and analysis – by monitoring market/product trend and provide up-to-date marketing intelligence for the team to implement and design / execute accordingly
  • Clients’ usage and engagements for all events product types - track prospects conversion via events and marketing channels (i.e. events sponsorships / partnerships with other organizations)

If you are interested in this position, please click link to apply. If you would like to know more about this role, please contact Eva Tai at +852 2232 3465 for confidential conversation.