about the company.
Our client is a renowned financial institution with a solid local and regional presence. The company is looking for a Performance Marketing Manager to join the Digital team.
about the team.- Report to the Head of Digital
- Young and energetic team
- Dynamic workplace
about the job.- Drive and execute the implementation of digital marketing and social media campaigns to generate brand awareness, drive traffic and lead generation
- Develop and deliver personalised content to the targeted audience via CRM and e-commerce platforms / websites
- Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.
- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns, optimise the conversion funnel
- Collaborate closely with relevant teams and stakeholders to establish digital marketing workflow and best practices
skills & experiences required.
- Degree holder of Marketing, Communications, Business, or any related discipline
- 5+ years of experience in digital acquisition, growth, performance marketing, search engine marketing or social media marketing
- Experience in Bank, Insurance, Financial Services sector would be a big PLUS
- Solid experience in website / digital analytics tools, e.g. Google Analytics
- Experience in popular ad platforms (e.g. Google ads, Apple, Facebook) or with Google Ads certification would be a plus
- Excellent stakeholders management and interpersonal skills
- Excellent communication skills in Mandarin and English
- Short notice will be a plus
Interested parties, please click "Apply Now" or contact Cheryl Lau at cheryl.lau@randstad.com.hk