Marketing Promotions Director | shopping mall, property developer
The company is a sizable property developer headquartered in Hong Kong with ongoing real estate projects and developments in both Hong Kong and the region. With stable business growth and new establishments, the company is looking for a Director to lead the Marketing & Promotions function and drive the marketing activities of its leading shopping mall in both Hong Kong.
about the team.
- Report to the Director of Sales & Marketing
- Lead the Marketing & Promotions team
- Join a fast-moving and dynamic working environment
about the job.
- Oversee the branding strategies for the shopping mall and ensure they are aligned with the corporate brand
- Co-develop, manage and control the annual marketing budget for the Marketing & Promotions function
- Define, monitor and evaluate KPIs and ROI targets for marketing campaigns, making timely adjustments and remedy
- Oversee all-rounded integrated marketing and communications strategies and action plans
- Oversee the annual branding and advertising campaigns, including traditional advertising (e.g. TVC, OOH media, print, etc.)
- Monitor and control the quality of the deliverables, ensuring commercial values brought by the promotional activities
- Oversee year-round events, festive and promotional activities
- Oversee public relations (e.g. media relations, media coverage, community relations, KOL, etc.) strategies
- Drive partnerships with brands / other external partners / clients for pop-up retail and advertising opportunities
- Partner and work closely with advertising agencies / vendors to ensure quality delivery of campaigns
- Communicate and collaborate with internal stakeholders (e.g. Digital, CRM, Leasing, Operations, Finance, etc.) for a close and smooth internal partnership
skills & experiences required.
- Degree holder of Business Administration, Marketing, Communications, Creative or related discipline
- 12+ years of marketing experience in sizable corporates
- Experience in advertising / media agencies would be an advantage
- Knowledge and previous exposure to the property / retail industry are a MUST
- Experience in managing sizable marketing budgets / P&L
- Excellent big team management and interpersonal skills
- Excellent communication in English, Cantonese and Mandarin
Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk
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