marketing manager in Hong Kong

posted
contact
tinky leung, randstad hong kong
job type
permanent
salary
HK$ 40,000 - HK$ 50,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 40,000 - HK$ 50,000 per month
reference number
91M0152855_1612257876
contact
tinky leung, randstad hong kong
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job description

Responsibilities

  • Develop and manage tactical marketing programs to meet lead and demand generation goals for China
  • Manage WeChat account, and expand WeChat marketing initiatives to generate demand for the brand
  • Communicate brand’s value proposition to the targeted audience
  • Produce original and compelling content, and adapt global content including landing pages, blogs, case studies,e-mails, webinars, presentation decks, videos, and more
  • Original copywriting in Simplified Chinese, and localize a wide range of English marketing materials
  • Own and execute all local digital marketing activities including webinars, social media, paid media, website, digital events, and more
  • Establish valuable partnership with key opinion leaders, organizations and institutions
  • Maintain an analytical and data-first approach through continual experimentation and optimization to meet and exceed company goals
  • Work closely with sales to ensure they are prepared for upcoming marketing activities and complete accurate post-event reporting
  • Gather feedback, measure, and report the impact of marketing activities against target KPIs and revenue

Requirements

  • Minimum 5 years related China marketing experience, ideally in B2C software company
  • Strong communication (written & oral) in native Chinese and English
  • Understand Chinese culture
  • Metric driven and have the ability to draw insight from complex marketing data
  • A bachelor’s degree in a related field
  • Proven ability to design and implement integrated multi-touch programs that involve the marketing of thought leadership assets along with a problem/solution approach

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree