about the company.Our client has been established for more than a century and it's now one of the FMCG leaders within its specialized sector. It has led the way in developing science based nutrition products and has offered close to hundred of products across the globe. It is the representation of high quality, professional and continuous innovation. To cope with its current expansions in Hong Kong, they are looking for a
Marketing Manager to join and bring in new inspirations to the market.
about the team.Reporting to the Department Head, you will be leading a medium size team to assist your strategic branding campaigns. You will work cross functionally with Trade Marketing, CRM and Key Account teams to ensure effectiveness of your marketing and branding campaigns. The office is located in one of the very prime commercial locations in Hong Kong.
about the job.
...
- Led brand positioning campaign across ATL, BTL and digital channels for the purpose of driving market share
- Identify key drivers of new customer acquisition and retention
- Stay close to market intel and base on findings and insights to drive activities for brands growth
- Lead changes and initiatives across teams including marketing, CRM, trade, medical from top strategic level to executions
- Set clear and actionable objectives for each brands with measurable KPIs
- Identify potential business opportunities and bottlenecks of product lines and come up with strategic plan to drive sales and brand acquisition
- Be active in media communications and CRM activities
skills & experiences required.- Degree or above in Marketing, Business Administration or any relevant disciplines
- 8+ years of marketing experience within the FMCG sector
- Exposure to ethical channels will be a plus
- Analytical, strong in communications and interpersonal skills
- Team player, self starter
- Strong leadership skills
Interested parties, please apply directly with your most updated resume, latest and expected salary package. Feel free to reach out to doris.wan@randstad.com.hk if you have any questions.