marketing manager, china social media (wechat) | bank.

Director of Subscription Marketing / Marketing Director | acquisition, retention & demand generationOur client is a leading technology company in Hong Kong with subscription-based services to customers. With a stable user base and market share in the market, the company is looking for a Director of Subscription Marketing / Marketing Director to join the team. about the team.Report to the Managing DirectorLead a department of 40 across different marketing functions (e.g. acquisition, retention, retail marketing, pricing and business planning, etc.)Fast-moving and dynamic working environment about the job.Oversee all-rounded campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystemDevelop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotions via SMS, eDM, newsletter, etc. Derive pricing strategies, and develop special products, service packages and promotions (e.g. one-off renewal discounts, birthday offers & redemption, referral codes, etc.) to generate demands and revenueDefine, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategiesDevelop BTL / retail marketing strategies and campaigns (e.g. in-store promotions, seasonal campaigns, roadshows, etc.) for offline customer acquisitionSet targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaigns skills & experiences required.Bachelor's degree in Business, Marketing, Communications, or any related discipline10+ years of (digital) marketing experience gained in renewal / subscription-driven business (e.g. FoodTech, banks, telecommunications, OTT, media, etc.)Solid sizable team management and stakeholder management skillsExcellent communications in Chinese and English Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

about the company.Our client is an American airline that has business and around 5000 employees across the globe. They are currently hiring a regional marketing specialist to join their regional team. about the team.6-7 people in HK marketing team, around 150 people in HKreport to senior marketing managerdynamic culture about the job.formulate global marketing strategies with close coordination of various officesplan internal and external marketing communications programs to enhance company's branding and awarenessplan and execute local, regional and global events to achieve active participation in forums, exhibitions, sponsorships and industry awardsdevelop marketing materials and sales deck along with sales strategies; prepare presentation for customer meetingsmanage marketing materials by liaising with vendors and sales team, aligning with customer needs and company goalsprovide timely market analyses to global commercial management teamskills & experiences required.around 4-6 years experiences in air freight industry, with good academic achievement strong interpersonal and communication skillsmature and independent worker, will be able to adapt to dynamic cultures and fast-paced environment excellent command in verbal and written English and ChineseInterested candidates, please click APPLY NOW or send your updated resume to Elizabeth Ho at elizabeth.ho@randstad.com.hk

about the company. Our client is a leading international manufacturer of consumer electronics that specializes in consumer and commercial products, including but not limited to phone accessories, network switches, cables and other peripherals. Having its footprint globally, the company empowers people through technology anywhere anytime. To cope with the global expansion, they are now looking for a Assistant Product Manager to join and bring in new inspirations. about the team. Reporting to the Senior Director and work alongside with Product Managers, NPD and Logistic Managers, you will be working cross regionally but base in Hong Kong. Due to the nature of the role, do expect some early mornings and late evenings virtual meetings. You are required to travel when it's safe and possible. about the job. Responsible for the execution of identifying the right products and suppliers to support product roadmaps for your assigned retailer(s)/consumers group(s)Manage all development and production related activitiesActively seek solutions to meet launch timelines and cost targetsThroughout the product development process, monitor and negotiate costs (material, transformation, tooling, certification)Work closely with factories, industrial designers and engineers to ensure product qualityWrite manuals, develop product packaging, documentation and training materials skills & experiences required.Degree or above in Business Administration, Marketing or any relevant disciplines2+ years of relevant experience in product marketing, NPD, OEM and ODMAbility to travel frequently when possibleProficient in Cantonese, Mandarin and English is requiredExperience working with factories in ChinaSolid track record in bringing products to the regional/global market and supporting the entire product development process Interested parties, please apply directly with your most updated resume, latest and expected salary package. Please reach out to doris.wan@randstad.com.hk if you have any questions.