You are successfully logged out of your my randstad account

You have successfully deleted your account

marketing director, greater china | b2b, tech, it.

job details

summary

    job details

    Marketing Director, Greater China | B2B, Tech, IT

    The company is a trusted partner and solution / service provider in information technology (IT) / information and communications technology (ICT) / innovation technology / digital transformation to major enterprises in Hong Kong and China. Due to its aggressive expansion plan in the Greater China Region (GCR), the company is looking for a seasoned Marketing Director to lead the entire function.

    about the team.

    • Report to the Managing Director
    • Lead a team of 20+ people, including Campaign Marketing, Branding & Communications, Marketing Operations, Digital Marketing, etc.

    about the job.

    • Work closely with the Sales teams and sales leaders to deliver comprehensive sales-driven marketing campaigns
    • Spearhead integrated branding, marketing and public relations / communications campaigns, raising brand awareness
    • Produce marketing collateral and campaign assets aligned to the business’ growth strategy
    • Devise event marketing and budget plans to achieve company business goals, promote branding and products, generate leads, expand marketing database and strengthen client relationship
    • Develop and manage a wide range of professional events e.g. conferences/seminars, industry forums, expo, luncheon/dinners/receptions, product launch ceremonies, webinars, etc in Hong Kong and other target markets
    • Identify the potential area of revenue growth and penetration, defining client segments, characteristics, size, etc.
    • Develop and lead strategies for market penetration, capturing the market share
    • Plan and lead effective growth marketing plans for client acquisition, activation and retention by performance-driven and data-driven marketing activities (e.g. SEM, SEO, paid advertisement, etc.), bringing traffic and generating organic leads
    • Oversee marketing operations, leveraging CRM, email automation, social tracking, and other marketing technology to gain meaningful insights
    • Define, monitor and evaluate KPIs and ROI targets for marketing campaigns, making timely adjustments and remedy
    • Manage and communicate with internal and external stakeholders in an efficient approach

    skills & experiences required.

    • Bachelor's degree in Marketing, Communications, Business, or any related discipline
    • 10+ years of solid sales-driven marketing experience gained in sizable information technology (IT) / information and communications technology (ICT) / system integration companies
    • Experience in SaaS is a plus
    • Experience in China / Greater China Region is a
    • Result-driven and sales-driven mindset
    • Excellent stakeholder management and interpersonal skills
    • Excellent communication skills in Chinese (Cantonese & Mandarin) and English

    Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

    • Similar opportunities: https://www.randstad.com.hk/jobs/q-scarlett/
    • All active marketing hirings: https://www.randstad.com.hk/jobs/s-marketing-digital-p r/

    Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/

    Marketing Director, Greater China | B2B, Tech, IT

    The company is a trusted partner and solution / service provider in information technology (IT) / information and communications technology (ICT) / innovation technology / digital transformation to major enterprises in Hong Kong and China. Due to its aggressive expansion plan in the Greater China Region (GCR), the company is looking for a seasoned Marketing Director to lead the entire function.

    about the team.

    • Report to the Managing Director
    • Lead a team of 20+ people, including Campaign Marketing, Branding & Communications, Marketing Operations, Digital Marketing, etc.

    about the job.

    • Work closely with the Sales teams and sales leaders to deliver comprehensive sales-driven marketing campaigns
    • Spearhead integrated branding, marketing and public relations / communications campaigns, raising brand awareness
    • Produce marketing collateral and campaign assets aligned to the business’ growth strategy
    • Devise event marketing and budget plans to achieve company business goals, promote branding and products, generate leads, expand marketing database and strengthen client relationship
    • Develop and manage a wide range of professional events e.g. conferences/seminars, industry forums, expo, luncheon/dinners/receptions, product launch ceremonies, webinars, etc in Hong Kong and other target markets
    • Identify the potential area of revenue growth and penetration, defining client segments, characteristics, size, etc.
    • Develop and lead strategies for market penetration, capturing the market share
    • Plan and lead effective growth marketing plans for client acquisition, activation and retention by performance-driven and data-driven marketing activities (e.g. SEM, SEO, paid advertisement, etc.), bringing traffic and generating organic leads
    • Oversee marketing operations, leveraging CRM, email automation, social tracking, and other marketing technology to gain meaningful insights
    • Define, monitor and evaluate KPIs and ROI targets for marketing campaigns, making timely adjustments and remedy
    • Manage and communicate with internal and external stakeholders in an efficient approach

    skills & experiences required.

    • Bachelor's degree in Marketing, Communications, Business, or any related discipline
    • 10+ years of solid sales-driven marketing experience gained in sizable information technology (IT) / information and communications technology (ICT) / system integration companies
    • Experience in SaaS is a plus
    • Experience in China / Greater China Region is a
    • Result-driven and sales-driven mindset
    • Excellent stakeholder management and interpersonal skills
    • Excellent communication skills in Chinese (Cantonese & Mandarin) and English

    Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

    • Similar opportunities: https://www.randstad.com.hk/jobs/q-scarlett/
    • All active marketing hirings: https://www.randstad.com.hk/jobs/s-marketing-digital-p r/

    Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/