Marketing Director, APAC | B2B, Tech, IT
The company is an IT solutions provider with a successful track record and a strong client base in the region. Due to their expansion plan in Asia, they are partnering exclusively with us to look for an experienced Marketing Director to build and lead the entire marketing function in the region.
about the team.
- Report to the CEO
- Cover Hong Kong, China, Singapore, Australia, etc. with business travels by needs
- Build the function with hiring plans in the future
- Join a dynamic workplace with a start-up work environment
about the job.
- Spearhead integrated branding, marketing and public relations / communications campaigns, raising brand awareness
- Produce marketing collateral and campaign assets aligned with the business’ growth strategy
- Devise event marketing and budget plans to achieve company business goals, promote branding and products, generate leads, expand marketing database and strengthen client relationship
- Lead the website interface revamp project; Manage the contents of the corporate website
- Develop and manage a wide range of professional events e.g. conferences/seminars, industry forums, expos, luncheons/dinners/receptions, product launch ceremonies, webinars, etc in Hong Kong and other target markets
- Identify the potential area of revenue growth and penetration, defining client segments, characteristics, size, etc.
- Develop and lead strategies for market penetration, capturing the market share
- Plan and lead effective growth marketing plans for client acquisition, activation and retention by performance-driven and data-driven marketing activities (e.g. SEM, SEO, paid advertisement, etc.), bringing traffic and generating organic leads
- Define, monitor and evaluate KPIs and ROI targets for marketing campaigns, making timely adjustments and remedy
- Manage and communicate with internal and external stakeholders in an efficient approach
skills & experiences required.
- Bachelor's degree in Marketing, Communications, Business, or any related discipline
- 8+ years of all-rounded marketing experience gained in sizable / information technology companies
- Experience in B2B businesses is a MUST
- Excellent stakeholder management and interpersonal skills
- Excellent communication skills in Chinese and English
Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk
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