marketing communications manager in Hong Kong

posted
contact
alexis ku, randstad hong kong
job type
permanent
salary
HK$ 30,000 - HK$ 40,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 30,000 - HK$ 40,000 per month
reference number
91M0137970_1569313784
contact
alexis ku, randstad hong kong

job description

Marketing Communications Manager

  • Marketing Agency Experience is preferred
  • eCommerce Platform Experience is a Plus
  • All-round Integrated Marketing & Communications knowledge is needed


about the company

Our client is a listed company with wide range of services covering both Hong Kong and International markets. Currently, they are looking for enthusiastic talents to be part of their Marketing Team.
about the job
The day-to-day activities:
A key contributor to the brand marketing strategy in dosmetic market, you will be responsible for:

  • Work with our marketing analytics and consumer research teams to drive insight into how consumers and stakeholders are using our products and translate these insights into innovative campaigns.
  • Shape customer perception towards the brand and products: Develop key customer value propositions through marketing initiatives and new product launches so as to drive business objectives.
  • Own the end-to-end design and execution of 360 integrated campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning.
  • Manage reporting and analysis across mobility and brand campaigns, using data to drive better campaigns through a test and learn approach.
  • Work with all key stakeholders and supporting functions (internal and external) to deliver high quality work for creative, P R, media buying, events, etc. for the brand.
skills & experiences required
  • Solid experience in an integrated marketing role, both on strategic planning and execution
  • As an experienced brand and campaigns management expert: you would already have a great portfolio of work across the spectrum of communications: brand repositioning, new product launches, interesting comms twist on sales promotions, turning insights into ideas
  • Strong preference for experience with consumer-focused products - with high impact on customer experience and journey.
  • Great communications and project management skills
  • Fluent in Chinese and English


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skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree