head of marketing in Hong Kong

posted
contact
alexis ku, randstad hong kong
job type
permanent
salary
HK$ 55,000 - HK$ 85,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 55,000 - HK$ 85,000 per month
reference number
91M0140392_1574671856
contact
alexis ku, randstad hong kong
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job description

  • Great Sense in Branding, Repositioning, Revamping and Relaunching
  • Able to leverage data for marketing and product planning (data from all channels)
  • Experience in innovative Digital strategies and Data-driven communications planning

about the company

Our client is a well-known market leader in the consumer industry. To scope with their business expansion, they are looking for a Head of Marketing and Planning (HK Market) to lead the team.

If you are a non-traditional marketer with great sense in branding, digital communications as well as go-to-market strategies, and love leveraging data to support and evaluate campaign performace, this is probably the job for you!

about the job
  • Strategic Planning – Lead the strategic planning process with focus on improving market and competitive data, applying external market focus in the process. Identify capabilities, gaps and develop and execute on roadmap (working with various functions) to develop necessary capabilities.
  • Establish, maintain and manage cross-functional business teams to ensure alignment on programs, manage issues to resolution, capture functional input relative to strategic planning and achieve annual growth objectives.
  • Marketing Strategy – lead a multi-functional marketing team to develop and implement a concise market strategy.
  • Drive growth in the market segment with differentiated go to market strategy and value propositions. Define business model which enables success in the marketplace.
  • New Business Development – Drive new sources of revenue and maximize our competitive advantage. Identify, recommend and facilitate partnerships/alliances with other firms as necessary to strengthen portfolio and distribution strength.
  • Pricing Strategy – Lead the price/position strategy for assigend categories.
  • Product Financial Performance – Meet and exceed revenue and operating profit targets in yearly operating plan for the segment.
  • Tactical Marketing Programs – Systematically evaluate and execute programs that will drive near –term revenue to include competitive assessments including product offerings, selling techniques, customer perceptions, pricing, strength/weakness analysis.
skills & experiences required
  • Degree Holder
  • Solid experience in Product Management, Brand Management, CRM Planning, Customer Data Analysis, Digitalisation, Pricing and Positioning
  • Experience in Consumer industry - FMCG / Beauty & Cosmetics / Consumer Electronics / any other fast-paced consumer brands
  • Non-traditional and willing to think out-of-the-box. Grest sense in leveraging marketing and customer data to define the best business strategies
  • Experience with strategic planning, forecasting, budgeting and analysis of business situations, competitive profiles and pricing analysis
  • Great command of written & spoken English and Chinese

Click "Apply Now" to capture this opportunity!

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree