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head of marketing, telecommunications | pricing, acquisition.

job details

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    job details

    Head of Marketing, Telecommunications | pricing, user acquisition, retention & revenue generation

    Our client is a leading IT & telecommunications company in Hong Kong. With a stable user base and market share in the market, the company is looking for a Head of Marketing to lead the team.

    about the team.

    • Report to the General Manager
    • Lead a sizable department, covering different marketing functions across acquisition, retention, retail marketing, pricing and business planning, etc.
    • Fast-moving and dynamic working environment

    about the job.

    • Oversee all-rounded campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystem
    • Develop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotions via SMS, eDM, newsletter, etc.
    • Derive pricing strategies, and develop special products, service packages and promotions (e.g. one-off renewal discounts, birthday offers & redemption, referral codes, etc.) to generate demands and revenue
    • Define, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategies
    • Develop BTL / retail marketing strategies and campaigns (e.g. in-store promotions, seasonal campaigns, roadshows, etc.) for offline customer acquisition
    • Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.
    • Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaigns

    skills & experiences required.

    • Bachelor's degree in Business, Marketing, Communications, or any related discipline
    • 10+ years of (digital) marketing experience gained in renewal / subscription-driven business (e.g. telecommunications, FoodTech, banks, OTT, media, etc.)
    • Solid sizable team management and stakeholder management skills
    • Excellent communications in Chinese and English

    Interested candidates, please click APPLY NOW or send your updated resume in WORD format to Scarlett Chan at scarlett.chan@randstad.com.hk

    • For similar opportunities, please visit https://www.randstad.com.hk/jobs/q-scarlett/; For all active marketing hirings, please visit https://www.randstad.com.hk/jobs/s-marketing-digital-p r/
    • Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/

    Head of Marketing, Telecommunications | pricing, user acquisition, retention & revenue generation

    Our client is a leading IT & telecommunications company in Hong Kong. With a stable user base and market share in the market, the company is looking for a Head of Marketing to lead the team.

    about the team.

    • Report to the General Manager
    • Lead a sizable department, covering different marketing functions across acquisition, retention, retail marketing, pricing and business planning, etc.
    • Fast-moving and dynamic working environment

    about the job.

    • Oversee all-rounded campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystem
    • Develop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotions via SMS, eDM, newsletter, etc.
    • Derive pricing strategies, and develop special products, service packages and promotions (e.g. one-off renewal discounts, birthday offers & redemption, referral codes, etc.) to generate demands and revenue
    • Define, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategies
    • Develop BTL / retail marketing strategies and campaigns (e.g. in-store promotions, seasonal campaigns, roadshows, etc.) for offline customer acquisition
    • Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.
    • Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaigns

    skills & experiences required.

    • Bachelor's degree in Business, Marketing, Communications, or any related discipline
    • 10+ years of (digital) marketing experience gained in renewal / subscription-driven business (e.g. telecommunications, FoodTech, banks, OTT, media, etc.)
    • Solid sizable team management and stakeholder management skills
    • Excellent communications in Chinese and English

    Interested candidates, please click APPLY NOW or send your updated resume in WORD format to Scarlett Chan at scarlett.chan@randstad.com.hk

    • For similar opportunities, please visit https://www.randstad.com.hk/jobs/q-scarlett/; For all active marketing hirings, please visit https://www.randstad.com.hk/jobs/s-marketing-digital-p r/
    • Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/