Head of Marketing | VIP club, hospitality, lifestyle, leisure
The company is a sizable and renowned corporate in Hong Kong. With a successful business performance and sustainable corporate brand, the company continues to expand its lifestyle, leisure and hospitality portfolio and is looking for an experienced leader to lead and drive the all-rounded marketing campaigns of the portfolio.
about the team.
- Report to the General Manager
- Lead a team of 5-7
- Young, international and energetic team
- Dynamic workplace
about the job.
- Spearhead all-rounded / 360 digital branding, marketing and communications campaigns, raising brand awareness
- Develop and drive the execution of annual integrated marketing calendars
- Lead and monitor the execution of all-rounded marketing campaigns across different channels, e.g. digital (website, app & social media), offline (OOH advertising, leaflet & brochures), CRM (acquisition & retention), event (promotions, community engagement events, member activities), public relations (media coverage & press releases), partnership and sponsorship, etc.
- Execute tests, collect and analyse data; Define, monitor and evaluate KPIs and ROI targets for marketing campaigns, making timely adjustments and remedy
- Collaborate closely with relevant teams and stakeholders to establish marketing workflow and best practices
skills & experiences required.
- Bachelor's degree in Marketing, Communications, Business, or any related discipline
- 12+ years of experience in integrated / 360 branding, marketing, CRM and communications
- Experience in hospitality / leisure / lifestyle brands would be a plus
- Excellent stakeholders management and interpersonal skills
- Excellent communication skills in English and Chinese (Cantonese / Mandarin)
Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at firstname.lastname@example.org
- Similar opportunities: https://www.randstad.com.hk/jobs/q-scarlett/
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