head of digital marketing, hk/china in Hong Kong

elize tai, randstad hong kong
job type
HK$ 70,000 - HK$ 80,000 per month

job details

hong kong
marketing, digital & PR
job type
working hours
HK$ 70,000 - HK$ 80,000 per month
reference number
elize tai, randstad hong kong

job description


  • Formulate digital-led growth strategy
  • Support CRM analysis on data acquiring and consolidation from different core and peripheral systems
  • Coordinate with merchant and partnership teams to formulate long term business requirement which can be featured and catered in loyalty points system and customer event module
  • Key digital platform leverage in regional scale
  • Manage various system development projects including user interface and navigation
  • On-going review and enhance website and mobile apps for online purchase, online payment, promotion mini site, event enrollment and community etc.
  • Create advanced SEO strategies. Develop and implement link building strategy, key search and prepare detailed strategy reports and measurement platforms
  • Lead and negotiate with respective parties including business, frontline and IT teams to design appropriate functions for new and existing systems or product enhancement and come up with the solutions which benefit the corporate.
  • Lead new projects on campaign management tool, data warehouse, concierge, call center enquiry tool and other initiatives based on market trend and customer behaviors


  • University degree is preferred
  • At least 12 years of digital marketing experience in website, mobile app and online campaign flow development
  • Proven experience in e-Commerce and online data analysis
  • High intellectual curiosity, energetic, creativity and personal integrity
  • Sensitive to consumer market trend with ability to identify opportunities and implement change
  • Fluent in both written and spoken English, Cantonese and Mandarin is an advantage
  • Proactive, creative and innovative with strong interpersonal and communication skills
  • Experience in managing loyalty program and is passionate in meeting and working with people of different levels

Please apply below and email to elize.tai@randstad.com.hk


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree