You are successfully logged out of your my randstad account

You have successfully deleted your account

head of digital marketing, acquisition & branding | bfsi.

job details

summary

    job details

    Head of Digital Marketing, Acquisition & Branding | financial services

    Our client is a leading financial services provider in Hong Kong, providing B2B, B2B2C and B2C financial planning services and investment products. With the successful business model and market share, our client is looking for a team head to drive the commercialisation / digital acquisition of their digital platforms and to strengthen the corporate brand.

    about the team.

    • Report to the Marketing Director
    • Lead the digital marketing and communications functions, a team of 8-10
    • Sizable and financially strong company

    about the job.

    • Oversee the strategic digital marketing plans and budget / P&L
    • Develop strategic plans to drive the commercialisation of the digital channels (I.e. Website and mobile app)
    • Develop and lead the annual digital marketing calendar and strategies, including performance marketing, social media community engagement and content creation, SEO, SEM, paid ads, etc.
    • Oversee the growth (retention and activation) and acquisition campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystem
    • Utilise relevant tools (e.g. Google Analytics) to track and analyse the performance of the channels with conversion funnel metrics, e.g. traffic, click-through rate, ROI and other relevant KPIs
    • Support and create synergy with corporate branding and communications campaigns, including events (e.g. roadshows, promotional activities, etc.) and publicity activities

    skills & experiences required.

    • Bachelor's degree in Business, Marketing, Communications, Operations or any related discipline
    • 12+ years of experience in digital marketing, e-commerce management, and digital sales / acquisition gained from digital / internet-driven companies
    • Solid experience and knowledge about the financial industry is a MUST
    • Knowledge and understanding of insurance / wealth management / investment / pension products would be a big PLUS
    • Solid experience in leading a big team is a MUST
    • Excellent stakeholder management, team leading and interpersonal skills
    • Excellent command of Cantonese, English and Mandarin

    Interested candidates, please click APPLY or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

    • Similar opportunities: https://www.randstad.com.hk/jobs/q-scarlett/
    • All active marketing hirings: https://www.randstad.com.hk/jobs/s-marketing-digital-p r/

    Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/

    Head of Digital Marketing, Acquisition & Branding | financial services

    Our client is a leading financial services provider in Hong Kong, providing B2B, B2B2C and B2C financial planning services and investment products. With the successful business model and market share, our client is looking for a team head to drive the commercialisation / digital acquisition of their digital platforms and to strengthen the corporate brand.

    about the team.

    • Report to the Marketing Director
    • Lead the digital marketing and communications functions, a team of 8-10
    • Sizable and financially strong company

    about the job.

    • Oversee the strategic digital marketing plans and budget / P&L
    • Develop strategic plans to drive the commercialisation of the digital channels (I.e. Website and mobile app)
    • Develop and lead the annual digital marketing calendar and strategies, including performance marketing, social media community engagement and content creation, SEO, SEM, paid ads, etc.
    • Oversee the growth (retention and activation) and acquisition campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystem
    • Utilise relevant tools (e.g. Google Analytics) to track and analyse the performance of the channels with conversion funnel metrics, e.g. traffic, click-through rate, ROI and other relevant KPIs
    • Support and create synergy with corporate branding and communications campaigns, including events (e.g. roadshows, promotional activities, etc.) and publicity activities

    skills & experiences required.

    • Bachelor's degree in Business, Marketing, Communications, Operations or any related discipline
    • 12+ years of experience in digital marketing, e-commerce management, and digital sales / acquisition gained from digital / internet-driven companies
    • Solid experience and knowledge about the financial industry is a MUST
    • Knowledge and understanding of insurance / wealth management / investment / pension products would be a big PLUS
    • Solid experience in leading a big team is a MUST
    • Excellent stakeholder management, team leading and interpersonal skills
    • Excellent command of Cantonese, English and Mandarin

    Interested candidates, please click APPLY or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

    • Similar opportunities: https://www.randstad.com.hk/jobs/q-scarlett/
    • All active marketing hirings: https://www.randstad.com.hk/jobs/s-marketing-digital-p r/

    Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/