head of digital - health & wellness in Hong Kong

posted
contact
doris wan, randstad hong kong
job type
permanent
salary
HK$ 50,000 - HK$ 60,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 50,000 - HK$ 60,000 per month
experience
5 years
reference number
91M0154021_1615457519
contact
doris wan, randstad hong kong
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job description







about the company. Our client is a global leader in providing valuable health information that enables people to make health decisions and healthy choice by living healthier and proactively preventing diseases. They are currently operating in multiple offices globally including Hong Kong, London and SEA. To cope with their local expansions, they are looking for a Head of Digital to manage the company's online and offline marketing campaigns. about the team. Reporting to the Vice President, you will be an entrepreneur overseeing both digital and offline marketing. You are passionate in health & wellness. You will be working in a start-up environment to executive creative high-impact campaigns that scale. You will collaborate cross-functionally to drive business results.

about the job.
  • Develop hero brand by operating a cohesive marketing strategy that utilizes business intelligence, social media, influencers and CRM
  • Manage marketing budget across all channels including but not limited to ATL, BTL, digital campaigns and media buy
  • Plan offline campaigns to align with digital
  • Plan and execute SEM, search advertising campaigns to reach great customer base
  • Translate market intelligence and research data into insights and marketing strategies
  • Collaborate cross functionally and with 3rd party vendors on optimizing user funnels

skills & experiences required.
  • Bachelor degree in Marketing or other relevant disciplines
  • 5+ years of experience in digital marketing at a supervisory level
  • Solid experience in digital analytics tools and social media platforms
  • Proficient in English, Cantonese and Mandarin
  • Strong business acumen and communications skills
  • Ability to think out of the box
  • Strong knowledge in current digital marketing trends and tools in Greater China

Interested candidates, please apply directly. You may reach out to doris.wan@randstad.com.hk if you have any questions.

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree