Mail to a Friend

head of digital & crm in Causeway Bay

scarlett chan, randstad hong kong
job type
HK$ 80,000 - HK$ 120,000 per month

job details

causeway bay
marketing, digital & PR
job type
working hours
HK$ 80,000 - HK$ 120,000 per month
12 years
reference number
scarlett chan, randstad hong kong
add to saved jobs print

job description

Head of Digital & CRM

Our client is a leading app-driven loyalty programme in Hong Kong. With rapid member growth and business expansion, our client is looking for a Head of Digital & CRM to lead a team of 10.

about the job.

  • Grow the user base and penetrate the market for the mobile app
  • Drive user acquisition and retention by growth marketing activities and member activation
  • Develop strategic digital and online communications plans (inc. website, SEO, SEM, social media, etc.)
  • Conduct market research and analyze marketing performance
  • Coordinate with marketing, communications and digital agencies for the execution
  • Develop in-app customer engagement strategies (e.g. new features)
  • Improve and enhance the in-app customer journey and user experience (e.g. identity pain points)
  • Coordinate different business units, translating the business needs into requirements and specifications

skills & experiences required.

  • Degree holder of Marketing, Communications, Business, or any related discipline
  • 12+ year of experience in digital marketing and CRM in a fast-moving working environment
  • Must be digital-savvy; Exposure to app-driven businesses is a MUST
  • Excellent stakeholders management and interpersonal skills
  • Excellent communication skills in Cantonese, English and Mandarin

Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at


digital marketing, mobile app marketing, loyalty programme, user acquisition, member activation, member retention, user growth, customer journey, UX, UI, website, e-commerce platform, segmentation marketing, eDM, push notification, marketing analysis


no additional qualifications required

educational requirements

Bachelor Degree