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head of digital & crm in Causeway Bay

posted
contact
scarlett chan, randstad hong kong
job type
permanent
salary
HK$ 80,000 - HK$ 120,000 per month

job details

posted
location
causeway bay
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 80,000 - HK$ 120,000 per month
experience
12 years
reference number
91M0143750_1622199467
contact
scarlett chan, randstad hong kong
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job description

Head of Digital & CRM

Our client is a leading app-driven loyalty programme in Hong Kong. With rapid member growth and business expansion, our client is looking for a Head of Digital & CRM to lead a team of 10.

about the job.

  • Grow the user base and penetrate the market for the mobile app
  • Drive user acquisition and retention by growth marketing activities and member activation
  • Develop strategic digital and online communications plans (inc. website, SEO, SEM, social media, etc.)
  • Conduct market research and analyze marketing performance
  • Coordinate with marketing, communications and digital agencies for the execution
  • Develop in-app customer engagement strategies (e.g. new features)
  • Improve and enhance the in-app customer journey and user experience (e.g. identity pain points)
  • Coordinate different business units, translating the business needs into requirements and specifications

skills & experiences required.

  • Degree holder of Marketing, Communications, Business, or any related discipline
  • 12+ year of experience in digital marketing and CRM in a fast-moving working environment
  • Must be digital-savvy; Exposure to app-driven businesses is a MUST
  • Excellent stakeholders management and interpersonal skills
  • Excellent communication skills in Cantonese, English and Mandarin

Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

skills

digital marketing, mobile app marketing, loyalty programme, user acquisition, member activation, member retention, user growth, customer journey, UX, UI, website, e-commerce platform, segmentation marketing, eDM, push notification, marketing analysis

qualification

no additional qualifications required

educational requirements

Bachelor Degree