You are successfully logged out of your my randstad account

You have successfully deleted your account

summary

hong kong
randstad hong kong
HK$125,000 - HK$142,000 per month
permanent
full-time

specialism
marketing, digital & pr
sub specialism
copywriting
reference number
91M0205371_991626396341358340

speed up the application by sharing your profile

job details

Head of Digital Content Strategy | social, web, app

This company in Hong Kong is a multifaceted entity that provides a diverse range of lifestyle businesses. It manages a multitude of entertainment venues, such as restaurants, bars, and clubs, that cater to a broad spectrum of interests and preferences. As a result of its commitment to the local community and its ongoing efforts to remain at the forefront of the lifestyle and entertainment industry, the company consolidated the Customer Marketing Department and is looking for a senior leader to develop and implement a comprehensive digital content strategy, develop and manage content calendars.

about the team.

...

Report to the General Manager of Customer Marketing
Work closely with other marketing functions within the department
Lead a team of 3-4
Join a stable company with substantial financial support

about the job.

Develop contemporary storytelling, SEO, and A/B testing capabilities to encourage the BUs to produce exciting, engaging, and relevant digital content that attracts new and younger audiences in Hong Kong and China
Devise a state-of-the-art social media, web, and app content strategy that fully embraces the content preferences and consumption behaviour of our target audiences, particularly Gen Y and Gen Z, using trends and insights provided by the Customer Intelligence team
Develop and manage content calendars, ensuring campaigns and messaging align with the overall editorial strategy and direction. Define the type, sequence, and volume of content and own the content publishing workflow
Develop and enforce a content governance framework, guidelines, and processes to minimize time to market while maintaining content integrity
Utilize platform and consumption trends and collect best practices to equip, inspire, and empower the BUs to develop compelling and engaging content that drives a more integrated and holistic perception of the company's brand
Introduce and operate a content management platform for the review, approval, and publishing of social media, web, and app content
Work with internal stakeholders to embed domain expertise that enables the company to attract, engage, and retain target audiences with informative, engaging, and entertaining social media, web, and app channels
Manage a small team that enforces and manages content operations guidelines and processes and enables content creators across BUs to develop their own communications programs in alignment with the overall editorial strategy
Work with customer-facing BUs and IT to build our capabilities to produce mass-personalized content
Plan and manage departmental budgets

skills & experiences required.

Hold a degree in Marketing/Digital Marketing or a related field
Have a minimum of 15 years of experience in devising and coordinating editorial content strategies and plans in complex, multi-brand organizations, leading digital media companies, or agencies
Experienced in developing and implementing social media strategies and governance frameworks/guidelines.
Knowledgeable about the latest content trends and utilizing data and insights to inform content strategies
Skilled in stakeholder engagement and management and in working across divisions to embed and grow contemporary content creation expertise
Proficient in SEO, A/B testing, storytelling, copywriting, content planning, content review and approvals, content publishing, Facebook Business Manager (and similar), social media management tools

Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/

Similar opportunities: https://www.randstad.com.hk/jobs/q-scarlett/
All active marketing hirings: https://www.randstad.com.hk/jobs/s-marketing-digital-p r/

Head of Digital Content Strategy | social, web, app

about the team.

...

Report to the General Manager of Customer Marketing
Work closely with other marketing functions within the department
Lead a team of 3-4
Join a stable company with substantial financial support

about the job.

Develop contemporary storytelling, SEO, and A/B testing capabilities to encourage the BUs to produce exciting, engaging, and relevant digital content that attracts new and younger audiences in Hong Kong and China
Devise a state-of-the-art social media, web, and app content strategy that fully embraces the content preferences and consumption behaviour of our target audiences, particularly Gen Y and Gen Z, using trends and insights provided by the Customer Intelligence team
Develop and manage content calendars, ensuring campaigns and messaging align with the overall editorial strategy and direction. Define the type, sequence, and volume of content and own the content publishing workflow
Develop and enforce a content governance framework, guidelines, and processes to minimize time to market while maintaining content integrity
Utilize platform and consumption trends and collect best practices to equip, inspire, and empower the BUs to develop compelling and engaging content that drives a more integrated and holistic perception of the company's brand
Introduce and operate a content management platform for the review, approval, and publishing of social media, web, and app content
Work with internal stakeholders to embed domain expertise that enables the company to attract, engage, and retain target audiences with informative, engaging, and entertaining social media, web, and app channels
Manage a small team that enforces and manages content operations guidelines and processes and enables content creators across BUs to develop their own communications programs in alignment with the overall editorial strategy
Work with customer-facing BUs and IT to build our capabilities to produce mass-personalized content
Plan and manage departmental budgets

skills & experiences required.

Hold a degree in Marketing/Digital Marketing or a related field
Have a minimum of 15 years of experience in devising and coordinating editorial content strategies and plans in complex, multi-brand organizations, leading digital media companies, or agencies
Experienced in developing and implementing social media strategies and governance frameworks/guidelines.
Knowledgeable about the latest content trends and utilizing data and insights to inform content strategies
Skilled in stakeholder engagement and management and in working across divisions to embed and grow contemporary content creation expertise
Proficient in SEO, A/B testing, storytelling, copywriting, content planning, content review and approvals, content publishing, Facebook Business Manager (and similar), social media management tools

Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

Refer a friend for HK$2,000: https://www.randstad.com.hk/job-seekers/refer-a-friend/

Similar opportunities: https://www.randstad.com.hk/jobs/q-scarlett/
All active marketing hirings: https://www.randstad.com.hk/jobs/s-marketing-digital-p r/

experience
15 years
skills
Editorial strategy, Storytelling, SEO, A/B testing, Content calendars, Content management platform, Brand perception, Mass-personalized content, Content planning, Content review & approvals, Content publishing, Facebook Business Manager, Production
qualifications
no additional qualifications required
education
Bachelor Degree

apply with randstad.
Applying with us is easy. We will review your application and see if you are a good fit for the job and the company.
we’ll give you a call.
Our consultant will call you to discuss your application and further career aspirations if you're suitable for a role.
getting you registered.
If you’ve never worked with us before, we’ll need some basic additional pieces of information to confirm your eligibility to work in Hong Kong SAR.
compliance check.
Next, we just need to verify a few things - we’ll make the relevant compliance checks and keep you posted.
reference and background check.
As part of the process in ensuring you’re perfect for the role, we’ll make contact with any relevant references you’ve provided.
the perfect job for you.
Our expert team will either arrange an interview for the role you’ve applied for, or if they believe there’s a better opportunity, they’ll suggest alternative options too.
the interview.
If a job which you have applied for requires an interview, we will ensure you are fully prepared and know exactly what to expect - good luck!
start your new job.
Congratulations, you’re ready to begin your new job. The team will ensure that you’re fully prepared for your first day.

scarlett chan

creative director / head of production | sports & entertainment
- permanent
- HK$100,000 - HK$125,000 per month, attractive bonus & other benefits
Creative Director / Head of Creative Production | sports & entertainmentThis company in Hong Kong is a multifaceted entity that provides a diverse range of lifestyle and entertainment businesses. The company is looking for a senior leader to lead the centralised creative production team. about the team.Report to the General Manager of Customer Marketing Work closely with other marketing functions within the departmentLead a team of 7-8Join a stable compan
posted 2 june 2023
Creative Director / Head of Creative Production | sports & entertainmentThis company in Hong Kong is a multifaceted entity that provides a diverse range of lifestyle and entertainment businesses. The company is looking for a senior leader to lead the centralised creative production team. about the team.Report to the General Manager of Customer Marketing Work closely with other marketing functions within the departmentLead a team of 7-8Join a stable compan
show job details
regional associate director, retail strategy [in-house]
- permanent
- HK$70,000 - HK$100,000 per month, year-end bonus
Associate Director of Retail Strategy (APAC & Greater China)We're partnering with a well-known and reputable premium apparel retailer in finding a strategic, talented and analytical Associate Director to provide insights, strategy and analysis to drive the awareness, growth and expansion of the brand and business presence in the APAC and Greater China market. about the job.Conduct in-depth market research (internal data and external data on both qualitativ
posted 2 june 2023
Associate Director of Retail Strategy (APAC & Greater China)We're partnering with a well-known and reputable premium apparel retailer in finding a strategic, talented and analytical Associate Director to provide insights, strategy and analysis to drive the awareness, growth and expansion of the brand and business presence in the APAC and Greater China market. about the job.Conduct in-depth market research (internal data and external data on both qualitativ
show job details
head of online marketplace | e-commerce
- permanent
- HK$60,000 - HK$80,000 per month, bonus & other benefits
Head of Online Marketplace | e-commerce The company is a leading technology conglomerate in Hong Kong that operates a platform connecting businesses and consumers for consultation, relevant services, and products. Due to its continuous business growth and market share, the company is seeking a highly motivated Director to lead our platform's commercial functions.about the team.Report to the Managing Director of the platformLead a team of 15-20Join a young
posted 31 may 2023
Head of Online Marketplace | e-commerce The company is a leading technology conglomerate in Hong Kong that operates a platform connecting businesses and consumers for consultation, relevant services, and products. Due to its continuous business growth and market share, the company is seeking a highly motivated Director to lead our platform's commercial functions.about the team.Report to the Managing Director of the platformLead a team of 15-20Join a young
show job details

Thank you for subscribing to your personalised job alerts.

You need to enable JavaScript to run this app.

head of digital content strategy | social, web, app.

job details

experience

skills

qualifications

education

the application process.

apply with randstad.

we’ll give you a call.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview.

start your new job.

get in touch

scarlett chan

related jobs.

creative director / head of production | sports & entertainment

regional associate director, retail strategy [in-house]

head of online marketplace | e-commerce

let similar jobs come to you