global growth marketing manager, mobile apps startup in Hong Kong

posted
contact
tinky leung, randstad hong kong
job type
permanent
salary
HK$ 50,000 - HK$ 60,000 per month
apply now

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 50,000 - HK$ 60,000 per month
reference number
91M0129632_1548044489
contact
tinky leung, randstad hong kong
apply now

job description


Global Growth Marketing Manager, Mobile App (Award Winning fintech startup) - $50,000 - 60,000 monthly salary

RESPONSIBILITIES:

  • Create and execute a strategy to drive millions of installs and activations in the fintech app
  • Develop and execute comprehensive digital media plans focused on scaling user acquisition focused primarily on advertising channels and retargeting campaigns; measure performance to identify the highest impact testing opportunities for future campaigns; make the decisions on optimizations to achieve campaign goals
  • Manage the execution and optimization of the offline media strategy.
  • Lead detailed analyses of campaign effectiveness, including segmentation, creative targeting, and cohort analysis
  • Develop, deploy, analyze and disseminate comprehensive reporting
  • Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
  • Foster storytelling to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of our mission
  • Inspire, collaborate and propel external partners (Creative, Digital Agency,)
  • Help with the optimization of the end-to-end customer experience, lead and customer conversion, and cost per lead analysis



QUALIFICATIONS

  • Proven track record of managing app marketing activities, app referral programs, and having worked in an app only business
  • In depth understanding of the complex App market place and its limitations
  • Operational knowledge of the best tools / solutions to accelerate app growth / shrink limitations • Strategic vision towards an app first approach
  • In depth experience in more than one App Growth related specialisms, such as ASO, APP SEO, Paid app acquisition, App re-engagement and onboarding, App Product Development, Web to App growth techniques etc
  • Good understanding of challenges related to Product Market Fit, growth at scale, localization, internationalization and personalization of product
  • Growth hacking mentality; Product led, data driven, highly creative
  • Understanding of a 2-sided marketplace and how to drive growth among 2 or more distinct user groups

Please send cv to tinky.leung@randstad.com.hk


skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree