Director of Subscription Marketing / Marketing Director | acquisition, retention & demand generation
Our client is a leading technology company in Hong Kong with subscription-based services to customers. With a stable user base and market share in the market, the company is looking for a Director of Subscription Marketing / Marketing Director to join the team.
about the team.
- Report to the Managing Director
- Lead a department of 40 across different marketing functions (e.g. acquisition, retention, retail marketing, pricing and business planning, etc.)
- Fast-moving and dynamic working environment
about the job.
- Oversee all-rounded campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystem
- Develop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotions via SMS, eDM, newsletter, etc.
- Derive pricing strategies, and develop special products, service packages and promotions (e.g. one-off renewal discounts, birthday offers & redemption, referral codes, etc.) to generate demands and revenue
- Define, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategies
- Develop BTL / retail marketing strategies and campaigns (e.g. in-store promotions, seasonal campaigns, roadshows, etc.) for offline customer acquisition
- Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.
- Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaigns
skills & experiences required.
- Bachelor's degree in Business, Marketing, Communications, or any related discipline
- 10+ years of (digital) marketing experience gained in renewal / subscription-driven business (e.g. FoodTech, banks, telecommunications, OTT, media, etc.)
- Solid sizable team management and stakeholder management skills
- Excellent communications in Chinese and English
Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk
Director of Subscription Marketing / Marketing Director | acquisition, retention & demand generation
Our client is a leading technology company in Hong Kong with subscription-based services to customers. With a stable user base and market share in the market, the company is looking for a Director of Subscription Marketing / Marketing Director to join the team.
about the team.
- Report to the Managing Director
- Lead a department of 40 across different marketing functions (e.g. acquisition, retention, retail marketing, pricing and business planning, etc.)
- Fast-moving and dynamic working environment
about the job.
- Oversee all-rounded campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystem
- Develop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotions via SMS, eDM, newsletter, etc.
- Derive pricing strategies, and develop special products, service packages and promotions (e.g. one-off renewal discounts, birthday offers & redemption, referral codes, etc.) to generate demands and revenue
- Define, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategies
- Develop BTL / retail marketing strategies and campaigns (e.g. in-store promotions, seasonal campaigns, roadshows, etc.) for offline customer acquisition
- Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.
- Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaigns
skills & experiences required.
- Bachelor's degree in Business, Marketing, Communications, or any related discipline
- 10+ years of (digital) marketing experience gained in renewal / subscription-driven business (e.g. FoodTech, banks, telecommunications, OTT, media, etc.)
- Solid sizable team management and stakeholder management skills
- Excellent communications in Chinese and English
Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk