director of growth marketing, fintech b2c (app) 1 mil basic in Hong Kong

posted
contact
tinky leung, randstad hong kong
job type
permanent
salary
HK$ 70,000 - HK$ 90,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 70,000 - HK$ 90,000 per month
reference number
91M0140540_1574926364
contact
tinky leung, randstad hong kong
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job description


Marketing Director


Responsibilities

  • Leading Marketing strategy and end-to-end campaign execution
  • Working with cross-functional teams to establish a growth marketing roadmap and digital marketing strategies and also planning marketing campaigns and supervising delivery and optimization.
  • Leading marketing innovation and contributing to thought leadership
  • Being the expert and driver for growth marketing, staying on top of the latest Google/Facebook/ad networks features and technologies, driving pilot campaigns with new features/products, testing and scaling for robust growth.
  • Running Performance marketing/SEO/ASO/CRM initiatives
  • Running integrated marketing campaigns across all major online channels to scale up revenue and lead content managers to curate offers, build content calendars and create inspirational and effective content.
  • Leading Brand Marketing and Acquisition Marketing, Communication team
  • Initiating and executing brand marketing activities and also managing brand communication channels, power brand recognition and customer retention
  • Leading Partnership marketing and Influencer marketing strategies


Requirements

  • You have experience in running campaigns with Facebook Ads Manager,
  • Google Ads, Google Ads Manager, Google Display & Video 360, Google
  • Studio, Google Tag Manager.
  • You have created effective consumer marketing plans and digital marketing
  • campaigns with prior success in growth marketing.
  • You possess solid knowledge of web and mobile app attribution
  • techniques and you have an aptitude for technology and are social
  • media savvy.
  • Solid knowledge of the digital landscape in Hong Kong, greater bay area is a plus
  • You are a driven individual, with an ability to consistently meet
  • multiple deadlines.
  • Strong English language skills, both verbal and written are a must, mandarin is a plus

Please contact Tinky Leung at 2232 3437 or tinky.leung@randstad.com.hk

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree