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digital marketing manager in Hong Kong

tinky leung, randstad hong kong
job type
HK$ 55,000 - HK$ 65,000 per month

job details

hong kong
marketing, digital & PR
job type
working hours
HK$ 55,000 - HK$ 65,000 per month
reference number
tinky leung, randstad hong kong
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job description


  • Ensures that marketing campaign strategies and plans are consistent with the company's objectives and goals.
  • Collaborate with sales leadership to ensure lead generation initiatives meet sales team needs.
  • Collaborate with product to meet user acquisition needs and goals.
  • Planning and measuring the effective utilization of the marketing budget.
  • Lead and continuously develop a high-performing team of user and demand generation, campaign management, pipeline building and revenue goals.
  • Drive marketing program effectiveness and efficiency through strong management and improvement of pipeline conversion rates.
  • Develop and execute a comprehensive, multi-touch integrated user acquisition and demand generation strategy that drives and accelerates pipeline, account acquisition and penetration.
  • Develop compelling and relevant content to be used as calls to action (CTAs) in demand generation programs.
  • Run online media, content syndication and retargeting programs that drive lead generation in target segments deliver upon cost per lead targets and tie into an overall multi-touch pipeline strategy
  • Oversee a marketing analytics and strategy that provides deep insight into business health and drives ever-increasing levels of program, team and operational efficiency and serves as a basis for marketing/company goal setting and investment decisions.
  • Work with internal/external resources to manage PPC and social media user acquisition and lead-generation programs.
  • Facilitate a strong working relationship with sales.
  • Own SEO strategy and ensure that website, ad campaigns and landing pages are optimized to drive an increasing number of conversions from qualified prospects.


  • 10+ year experience in Digital Marketing and Campaign Management
  • Candidates with Working experience in the financial and banking related industries are preferred
  • Solid track record of leading effective digital marketing campaigns with successful business results in a fast-paced and dynamic business environment
  • Strong written and oral communication skills in both English and Chinese

Please contact Tinky at 2232 3437 or if you have any question.


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree