digital marketing manager in Hong Kong

posted
contact
tinky leung, randstad hong kong
job type
permanent
salary
HK$ 55,000 - HK$ 65,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 55,000 - HK$ 65,000 per month
reference number
91M0142584_1581418348
contact
tinky leung, randstad hong kong
add to saved jobs print

job description

Responsibilities

  • Ensures that marketing campaign strategies and plans are consistent with the company's objectives and goals.
  • Collaborate with sales leadership to ensure lead generation initiatives meet sales team needs.
  • Collaborate with product to meet user acquisition needs and goals.
  • Planning and measuring the effective utilization of the marketing budget.
  • Lead and continuously develop a high-performing team of user and demand generation, campaign management, pipeline building and revenue goals.
  • Drive marketing program effectiveness and efficiency through strong management and improvement of pipeline conversion rates.
  • Develop and execute a comprehensive, multi-touch integrated user acquisition and demand generation strategy that drives and accelerates pipeline, account acquisition and penetration.
  • Develop compelling and relevant content to be used as calls to action (CTAs) in demand generation programs.
  • Run online media, content syndication and retargeting programs that drive lead generation in target segments deliver upon cost per lead targets and tie into an overall multi-touch pipeline strategy
  • Oversee a marketing analytics and strategy that provides deep insight into business health and drives ever-increasing levels of program, team and operational efficiency and serves as a basis for marketing/company goal setting and investment decisions.
  • Work with internal/external resources to manage PPC and social media user acquisition and lead-generation programs.
  • Facilitate a strong working relationship with sales.
  • Own SEO strategy and ensure that website, ad campaigns and landing pages are optimized to drive an increasing number of conversions from qualified prospects.

Requirements:

  • 10+ year experience in Digital Marketing and Campaign Management
  • Candidates with Working experience in the financial and banking related industries are preferred
  • Solid track record of leading effective digital marketing campaigns with successful business results in a fast-paced and dynamic business environment
  • Strong written and oral communication skills in both English and Chinese

Please contact Tinky at 2232 3437 or tinky.leung@randstad.com.hk if you have any question.

It is required that you are a resident or citizen

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree