about the company.Our client, as a trading company, is recognized for innovation, speed-to-market and indepth knowledge of the Chinese cigar consumers and is committed to delivering profitable growth for their business partners. They are developing their digital presence in Greater China in the area of prestige cigar and smoking accessories. To cope with such expansion, they are currently looking for a Digital Marketing Manager to join the Marketing & eComm team to bring in new inspirations. about the team. You will be reporting to the Head of Marketing and manage a small team to support your daily operations. You will also work cross-functionally with IT, Merchandising and Sales departments on potential digital campaigns in the region. You are not required to be a regular smoker, but would be nice if you are passionate in knowing more about the cigar world. about the job.
- Develop and implement eCommerce and digital strategies across multiple digital platforms (Facebook, Instagram, Bilibili, Weibo, Wechat, .com and company website etc)
- Lead and drive new customer acquisition and retention via digital marketing campaigns
- Work cross-functionally to align, plan, execute and manage digital marketing strategies and activities
- Collaborate with IT and eCommerce Operations team on brand .com promotion plans
- Monitor KPIs and report performance (ROI and consumer feedback), make adjustment when needed
- Monitor competitor trend and update senior management on contingency plans when needed
- Bachelor Degree in Marketing or any relevant disciplines
- 6+ years of digital marketing / eCommerce experience
- Weclome candidates from agency backgroud, but prefer to have managed retail/consumer goods clients
- Digital savvy marketer with experience in social media management, SEO, SEM and media buy
- Proven track record in driving conversion and retention via digital campaigns
- Proactive, motivated and great communicator
- Proficient in Cantonese, Mandarin and English is required
- Candidates with less experience will be considered as Assistant Manager
Interested parties, please apply directly with your resume, latest and expected salary package. Candidates fail to provide the required information will not be considered. Feel free to reach out to firstname.lastname@example.org if you have any questions....