digital marketing manager - insurance, 70k in Hong Kong

posted
contact
vivian cheung, randstad hong kong
job type
permanent
salary
HK$ 540,000 - HK$ 660,000 per year
apply now

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 540,000 - HK$ 660,000 per year
reference number
91M0132645_1555411338
contact
vivian cheung, randstad hong kong
apply now

job description

Our client, a global leading insurance provider, is looking for a Digital Marketing Manager (Customer Experience & Engagement) for their team to implement digital strategies to drive and enable the digitalization of the company to enhance the overall customer experience and engagement process.

Responsibilities

  • Deliver digital propositions and roadmap to enhance customer experience and engagement through digital initiatives
  • Manage and oversee the revamp and enhancement of the company’s website and other digital platforms to reach out to customers
  • Plan, implement, and maintain digital marketing initiatives such as SEO, SEM, and e-marketing solutions
  • Report on the analytics of digital performance based on various customer engagement with digital campaigns
  • Work on social media strategies to ensure that they are relevant with current market trends and business objectives

Requirements

  • University degree in marketing and/or communications, or equivalent
  • 6-8 years of experience in a Digital Marketing role, with emphasis on the customer journey / customer engagement initiatives from the financial services industry, preferably from insurance, bank, or digital agencies serving financial clients
  • Strong understanding of current digital and FinTech/InsurTech trends, with strong analytical and data-driven thinking mindset
  • Experience with social media and mobile technologies
  • Experience in SEO, SEM, e-marketing solutions
  • Strong communication and presentations kills
  • Full fluency in English, Cantonese, and Mandarin

Send your updated CV to vivia.cheung@randstad.com.hk, or call Vivian Cheung at 2232-3413 for more information.

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree