digital marketing manager - beauty in Hong Kong

doris wan, randstad hong kong
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hong kong
marketing, digital & PR
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doris wan, randstad hong kong
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job description

about the company.

With the heavier emphasis of digital marketing in the retail world, our client has transformed its business model to a socially-led and digital driven one. Having a strong presence in the beauty and body care sector, this British label has mass group of loyal customers in the Asian market. To cope with their expansions, they are currently lookng for a Digital Marketing Manager who has thorough understanding of the Hong Kong and Taiwan markets, to make a change and bring in new inspirations. about the team.Working closely with the Greater China Marketing Director, the successful candidate will have exposure to the Chinese market in HK and Taiwan working with different media and stakeholders. The team is innovative and passionate about the digital transformation and has always stayed up to date with latest socially-led marketing activities in the community. about the job.
  • Build a localized brand presence in both HK & TW by targetting urban millennials
  • Oversee the distribution of digital content and ensure the storytelling of the brand is well presented
  • Create and deliver social stories that connect the target audience and make a different in the local community
  • Lead 3rd party partnership on projects to establish different touch points with the target customers
  • Collaborate with e-Commerce department to develop and implement social media and digital marketing campaigns
  • Actively seeks different types of digital marketing that would be effective
  • Partern with the Greater China Marketing Director on annual marketing goals and calendar, as well as KPIs for the brand
skills & experiences required.
  • 5+ years in the Digital Marketing sector, preferably in Beauty Retail; fashion retail is welcome too
  • Proven experience to build a social media community
  • Familiar with HK and TW social media platforms; as well as KOL management
  • Experience on marketing events, public relations and brand campaigns
  • Entrepreneurial, resilient, and flexible


no additional skills required


no additional qualifications required

educational requirements

Bachelor Degree