digital marketing executive, apac - fintech.

Director of Subscription Marketing / Marketing Director | acquisition, retention & demand generationOur client is a leading technology company in Hong Kong with subscription-based services to customers. With a stable user base and market share in the market, the company is looking for a Director of Subscription Marketing / Marketing Director to join the team. about the team.Report to the Managing DirectorLead a department of 40 across different marketing functions (e.g. acquisition, retention, retail marketing, pricing and business planning, etc.)Fast-moving and dynamic working environment about the job.Oversee all-rounded campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystemDevelop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotions via SMS, eDM, newsletter, etc. Derive pricing strategies, and develop special products, service packages and promotions (e.g. one-off renewal discounts, birthday offers & redemption, referral codes, etc.) to generate demands and revenueDefine, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategiesDevelop BTL / retail marketing strategies and campaigns (e.g. in-store promotions, seasonal campaigns, roadshows, etc.) for offline customer acquisitionSet targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaigns skills & experiences required.Bachelor's degree in Business, Marketing, Communications, or any related discipline10+ years of (digital) marketing experience gained in renewal / subscription-driven business (e.g. FoodTech, banks, telecommunications, OTT, media, etc.)Solid sizable team management and stakeholder management skillsExcellent communications in Chinese and English Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

APAC (Senior) Strategy ConsultantWe're currently partnering with a global management consultancy in finding a newly created (Senior) Strategy Consultant for their growing team focusing on the Consumer & Retail practice in the APAC region, focusing on the digital and omni channel projects on a regional scale.Job ResponsibilitiesCollaborate closely with Manager in the end-to-end delivery of assigned projects, including research, data analysis, creating and delivery of the presentationBe able to provide/transform data to meaningful insights and solutions to assist on the Client's business problemBe able to upsell consultancy solutions to Clients to drive APAC/Business growth and presence within the region Communication with Clients (senior/C-levels) to ensure business problems are progressing towards solutions Job RequirementsDegree holder in business related discipline Minimum 2 years experience in Consultancy or related field Experience in digital marketing, customer journey, experience and omnichannel (O2O) is preferred Self-motivated, pro-active, strong team player and confidentCandidates with more experiences will be considered as Senior Strategy ConsultantInterested Candidates, please send updated resume to Tommy Wong at tommy.wong@randstad.com.hk

about the company.Our client is an American airline that has business and around 5000 employees across the globe. They are currently hiring a regional marketing specialist to join their regional team. about the team.6-7 people in HK marketing team, around 150 people in HKreport to senior marketing managerdynamic culture about the job.formulate global marketing strategies with close coordination of various officesplan internal and external marketing communications programs to enhance company's branding and awarenessplan and execute local, regional and global events to achieve active participation in forums, exhibitions, sponsorships and industry awardsdevelop marketing materials and sales deck along with sales strategies; prepare presentation for customer meetingsmanage marketing materials by liaising with vendors and sales team, aligning with customer needs and company goalsprovide timely market analyses to global commercial management teamskills & experiences required.around 4-6 years experiences in air freight industry, with good academic achievement strong interpersonal and communication skillsmature and independent worker, will be able to adapt to dynamic cultures and fast-paced environment excellent command in verbal and written English and ChineseInterested candidates, please click APPLY NOW or send your updated resume to Elizabeth Ho at elizabeth.ho@randstad.com.hk