digital marketing associate - 6 months - ibank in Hong Kong

posted
contact
gladys chan, randstad hong kong
job type
temporary
salary
HK$ 30,000 - HK$ 40,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
temporary
working hours
Full-Time
salary
HK$ 30,000 - HK$ 40,000 per month
reference number
91M0134588_1560225604
contact
gladys chan, randstad hong kong

job description

Responsibilities

  • Develop, implement and track all digital marketing campaigns across all digital channels,including intranet, public website, email and social media accounts, according to the firm’s guidelines
  • Generate, edit, publish and share content on Private Bank’s Asia thought leadership platforms and social media platforms, including Facebook, Instagram, Twitter, Wechat and LinkedIn etc
  • Collaborate with business partners to initiate and execute campaigns on our thought leadership platforms and social media channels
  • Compile regular and project-based report on performance of all digital platforms and provide insights to gain in-depth understanding on client behaviour (ROI and KPIs) and achieve business objectives and drive revenue
  • Assist in database management
  • Handle ad hoc projects on request basis

Requirements

  • Degree preferably in communication, media, marketing or related major
  • At least 3 years’ experience in digital marketing, integrated marketing, brand management, client engagement and/or channel management, preferably in financial service industry but not a must
  • Strong expertise in online and mobile channels with experience working with major web/app
    tracking and analystics tool (e.g. Google Analytics 360, Adobe Omniture),
  • social marketing technologies, including Facebook, Instagram, Twitter, Wechat and LinkedIn
  • marketing automation technologies, including Marketo and Adobe etc.
  • Good written and verbal communication and presentation skills in English and Chinese
  • Proficiency in MS Office and Internet applications, as well as graphics/illustration software e.g. Photoshop, Illustrator; HTML or other coding/design skills is a bonus

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree