digital growth manager, email marketing in Causeway Bay

posted
contact
scarlett chan, randstad hong kong
job type
permanent
salary
HK$ 40,000 - HK$ 50,000 per month

job details

posted
location
causeway bay
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 40,000 - HK$ 50,000 per month
experience
5 years
reference number
91M0140116_1575269950
contact
scarlett chan, randstad hong kong
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job description

Digital Growth Manager, Email Marketing

Our client is a multinational lifestyle media group with a number of luxury and lifestyle magazines. The brand provides a comprehensive experience from print to digital and events.



Responsibilities:

  • Develop strategies for reader acquisition and retention via digital channels
  • Identify the target audience and grow the email list
  • Develop and manage the email marketing calendar
  • Optimize email marketing campaigns via A/B testing, Google Analytics, SEO, SEM or related tools
  • Track, analyze and review the performance of email marketing campaigns by data including email open rate, click-through rate, click-to-open rate, etc.

Requirements:

  • Bachelor degree in Marketing, Communications, Journalism, or related
  • Minimum 5 years of experience in digital/online/email marketing at digital agencies or in-house, preferably from luxury/lifestyle companies
  • Result-driven, capable of using data analytics and online marketing tools
  • Excellent command in English; Mandarin would be a plus


Interested candidates, please click “APPLY NOW” please send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

skills

EDM, electronic direct mail, email marketing, email open rate, click-through rate, click-to-open rate, online marketing, growth marketing, acquisition and retention, member growth, lifestyle media, luxury media, print magazine, online magazine

qualification

no additional qualifications required

educational requirements

Bachelor Degree