crm manager, apac in Hong Kong

posted
contact
elize tai, randstad hong kong
job type
permanent
salary
HK$ 650,000 - HK$ 800,000 per year

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 650,000 - HK$ 800,000 per year
reference number
91M0135530_1567493669
contact
elize tai, randstad hong kong

job description

Our client is a listed company in HK and they are looking for Senior CRM manager who has solid China expouse.

Responsibilities

  • Monitor and evaluate the Asia market landscape and dynamics
  • Working with the broader marketing team to ensure effective end-to-end delivery of CRM campaigns
  • Ensuring communications are customer-centric and insight driven
  • Assist with the day to day database management (uploads, updates, cleaning & filtering)
  • Understand and build customers segments/targets for marketing activities
  • Maintain and evolve database to support market segmentation, data acquisition and augmentation strategies
  • Support the overall data collection strategy and set standards for the Asian market.
  • Assist marketing campaigns ; build, deploy multi-channel marketing campaigns and analyse
  • Communicate with internal stakeholders as the business moves through the delivery of the new programme

Experience

  • 10 years of professional marketing database management, data mining, web analytics, Marketing Campaigns Management and Marketing Automation
  • Bachelor’s degree required, Marketing preferred
  • Solid CRM experience across multiple channels
  • Ideally B2C knowledge
  • Data driven and analytical mindset
  • China market experience is a must
  • must speak fluent English, Cantonese and Mandarin

To apply, please click below or email to elize.tai@randstad.com.hk

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree