crm automation manager, adobe campaign in Causeway Bay

posted
contact
scarlett chan, randstad hong kong
job type
permanent
salary
HK$ 30,000 - HK$ 50,000 per month

job details

posted
location
causeway bay
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 30,000 - HK$ 50,000 per month
experience
5 years
reference number
91M0143750_1599477540
contact
scarlett chan, randstad hong kong
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job description

CRM Automation Manager, Adobe Campaign

Our client is a sizeable corporate in Hong Kong, operating a renowned loyalty programme. They are looking for a CRM Automation Manager to join their CRM Department.

Responsibilities:

  • Develop and execute comprehensive CRM marketing strategies and manage CRM campaigns
  • Design and implement customer journey and lifecycle, improving customer engagement
  • Perform customer segmentation and targeted marketing (e.g. eDM, SMS, push notification, etc.)
  • Create marketing communications materials and contents for CRM
  • Deploying marketing automation tools (i.e. Adobe Campaign) and implement relevant campaigns

Requirements:

  • Degree holder of any related discipline
  • 5+ year of experience in digital marketing or CRM / loyalty marketing
  • Experience of retail, cosmetics or beauty industry would be an advantage
  • Experience of Adobe Campaign is a MUST
  • Excellent communications in English and Chinese

Interested candidates, please send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

skills

crm, customer relationship management, mobile app, loyalty programme, eDM, email, sms, customer lifecycle, segmentation marketing, customer activation, customer usage, digital marketing, marketing automation, adobe campaign

qualification

no additional qualifications required

educational requirements

Bachelor Degree