crm analyst in Hong Kong

posted
contact
alexis ku, randstad hong kong
job type
permanent
salary
HK$ 25,000 - HK$ 30,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 25,000 - HK$ 30,000 per month
reference number
91M0137919_1568101732
contact
alexis ku, randstad hong kong

job description

  • Well-known Global Luxury Brand
  • Reputable Business with Promising Career Opportunities
  • Young and Energetic Team


about the company

Our client is a well-known global luxury brand. They are currently looking for a CRM Analyst to join their expaning team. Ideal candidate should be equipped with solid knowledge in Customer Intelligence and Consumer Behavior.

about the job
  • Manage and execute the process of design and delivery of CRM analytics projects:
    • Develop segment-based metrics, goals and measurement as for customer lifecycle marketing programs
    • Design and conduct testing recommendation to measure impact of CRM and marketing programs
    • Create and manage standard post-campaign analysis reports/insights, custom store level reports and dashboards
  • Access and analyze customer and transaction data for on-going and ad-hoc analyses
  • Collaborate with internal and external resources to develop, interpret, implement and support various types of statistical modeling such as:
    • Customer segmentation and profiling and proactive behavior evaluation for target audiences
    • Propensity models for churn, retention, growth, product, offer and/or acquisition
    • Develop and update customer lifetime value model and scores
  • Develop and report easily consumable, visualized dashboards of customer metrics for key stakeholders and executives with actionable insight call-outs
  • Maintain an active role in CRM database system, data quality and integrity and any related IT development project which engages the customer
  • Identify opportunities to improve analytical approaches and tools, including opportunities to automate and streamline the process and delivery of analytics and insights
  • Partner cross-functionally with other departments to provide Customer Insights as needed; examples are Direct and Digital Marketing, Store Operations, IT, Planning and Merchandising
skills & experiences required
  • Candidate must have relevant experience in CRM Analytic function
  • Experience in luxury industry (any type of luxury and premium brands are welcome) is a must
  • Strong organizational and communication skills
  • People person and adaptive to dynamic environment

Click "Apply Now" to capture this opportunity!

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree