credit card marketing head in Hong Kong

posted
contact
tinky leung, randstad hong kong
job type
permanent
salary
HK$ 50,000 - HK$ 70,000 per month

job details

posted
location
hong kong
specialism
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 50,000 - HK$ 70,000 per month
reference number
91M0144446_1586484003
contact
tinky leung, randstad hong kong
add to saved jobs print

job description

VP/ Team Head, Credit Card Marketing (Usage)

Responsibilities:

Run marketing for the credit cards business for their retail banking division, including but not limited to:

- Develop the branding, co-branding and variation strategy for the business

- Create and execute the go-to-market launch plan

- Use customer insights to develop the marketing strategy for the vertical, and ensure that its delivered as per business and brand expectations.

- Lead partnership marketing initiatives

- Identify & deploy clutter-breaking and effective point-of-sale marketing initiatives

- Run loyalty programmes to increase usage and build brand stickiness



Requirements:

- Must have 10+ years experience in marketing credit cards in a bank

- Customer focused and insights driven

- Must be a thinker and a doer - have the ability to strategize but also to execute the strategy

- Good command of written English and Chinese

Please contact Tinky at 2232 3437 or tinky.leung@randstad.com.hk for more information.

skills

no additional skills required

qualification

no additional qualifications required

educational requirements

Bachelor Degree