corporate communications director | insurance, bank, fi.

Director of Subscription Marketing / Marketing Director | acquisition, retention & demand generationOur client is a leading technology company in Hong Kong with subscription-based services to customers. With a stable user base and market share in the market, the company is looking for a Director of Subscription Marketing / Marketing Director to join the team. about the team.Report to the Managing DirectorLead a department of 40 across different marketing functions (e.g. acquisition, retention, retail marketing, pricing and business planning, etc.)Fast-moving and dynamic working environment about the job.Oversee all-rounded campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystemDevelop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotions via SMS, eDM, newsletter, etc. Derive pricing strategies, and develop special products, service packages and promotions (e.g. one-off renewal discounts, birthday offers & redemption, referral codes, etc.) to generate demands and revenueDefine, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategiesDevelop BTL / retail marketing strategies and campaigns (e.g. in-store promotions, seasonal campaigns, roadshows, etc.) for offline customer acquisitionSet targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaigns skills & experiences required.Bachelor's degree in Business, Marketing, Communications, or any related discipline10+ years of (digital) marketing experience gained in renewal / subscription-driven business (e.g. FoodTech, banks, telecommunications, OTT, media, etc.)Solid sizable team management and stakeholder management skillsExcellent communications in Chinese and English Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

Growth Director / Head of GrowthOur client is a leading internet company in Hong Kong and the region providing on-demand and subscription-based services to merchants and customers. With rapidly increasing users and highflying market share in the market, the company is looking for a Head of Growth to join the team. about the team.Report to the Marketing DirectorLead a team of 7Fast-moving and dynamic working environmentFlexible work arrangementYoung, dynamic and international team about the job.Define, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategiesOversee campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystemDevelop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotionsLeverage digital and media-related mechanisms to optimise business revenue Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaignsExecute tests (e.g. A/B testing), collect and analyse data, identify trends and insights to enhance the user journey and optimise the product Derive pricing strategies, develop special products, service packages and promotions to generate demands and revenueKeep abreast of the latest digital landscape, leverage new emerging channels and identify opportunities to accelerate growthWork closely with the wider marketing team and collaborate with different functions (e.g. Sales, Product, Community & Social Media, Content Marketing, etc.) for comprehensive campaign rollouts skills & experiences required.Bachelor's degree in Business, Marketing, Economics, IT, or any related discipline6+ years of growth / performance marketing / e-commerce experience gained in digital-driven business (e.g. online media, FoodTech, TravelTech, FinTech, banks, telecommunications, etc.)Solid knowledge of the digital landscape of the market in addition to strong analytical & problem-solving skillsProficiency in analytical toolkits (e.g. SQL, Python, R) is a big plusExcellent stakeholder management and team management skillsExcellent communications in English and Chinese Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk

Regional Associate Account DirectorWe're currently partnering with a global insight and data consultancy in finding a Regional Associate Account Director focusing on local and regional projects such as brand tracking/equity, segmentation, campaign analysis/insights with clients aross different sectors. You will be responsible in managing and identifying opportunities in accounts, project management/deliverables, understand the client's need, recommending appropriate solutions, analysis and translating data into meaningful insights. Concurrently you will also be coaching and providing guidance to junior team members.Job responsibilities: Manage accounts and be main contact point in the local and/or regional markets to ensure deliverable are delivered in a timely manner, client satisfaction/needsDevelop relationships with accounts to maximize account efficiency, profitability, retention and sustain existing businessResponsible in designing data-driven methodologies towards client's need Responsible in in-depth analysis to draw and translate meaningful insights to the client's need Identify and pursue opportunities by recommending appropriate solutions towards the client's needs Responsible in preparing and presenting business proposals/pitchesCoaching and providing guidance to junior team members to ensure continuous development and positive work environmentJob requirements:Degree holder in business related discipline, quantitative/statistic background is a bonusMinimum 5 years experience in market research agency with hands-on experience in quantitative analysisExperience in a client-facing and account management eg. account management, client success, business development Proactive, creative and relationship-oriented Strong communication, negotiation and interpersonal skillsAnalytical, detail-minded and forward-thinkingInterested candidates, please send updated resume to Tommy Wong at tommy.wong@randstad.com.hk