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Responsibilities

Copywriting for branding and marketing initiatives, including Public Relations, social media, email campaigns, banner ads, print and web-branded materials, etc.
Support Brand, CRM, Product, Partnerships and Social Media teams with persuasive copy and customised messaging strategies for defined customer segments and journeys to drive key conversion events.
Collaborate with creative team members and project owners to determine concepts and copy direction.
Ensure copy consistently reflects the brand standards for voice, tone and strategic messaging approach across all touchpoints, modifying for consumer or B2B audiences as appropriate.

Requirement

Degree in English, Communications, Advertising or a related field.
3-5+ years practical working experience as a copywriter, ideally from a finance/ technology background.
Native English Speaker, ability to read/ write Chinese is a plus
Proven aptitude for quick creative and analytical thinking (without sacrificing attention to detail).
Ability to multitask and meet tight deadlines.
Submission of a portfolio is required

Please feel free to contact Tinky at tinky.leung@randstad.com.hk

no additional skills required

no additional qualifications required

Bachelor Degree