Brand & Marketing Director (Branding & Advertising)
The company is a leading financial services provider in Hong Kong, providing B2B, B2B2C and B2C financial planning services and investment products. With the successful business model and market share, the company is looking for a seasoned leader to drive the all-rounded marketing campaigns of the company and strengthen the corporate brand.
about the team.
- Report to the Head of Marketing
- Lead the campaign marketing function with multiple team associates
- Join a wider Marketing Department and work closely with other marketing functions
- Sizable and financially strong company
about the job.
- Oversee the strategic 360 / integrated / campaign marketing plans
- Oversee the annual online and offline branding and advertising campaigns, including traditional advertising (e.g. TVC, OOH media, print, etc.) and BTL (e.g. social media contents, EDM, product flyers and brochures, etc.)
- Support and create synergy with corporate branding and communications campaigns, and liaise with the Group Marketing team to ensure brand governance.
- Develop and lead the annual digital media calendar and strategies, social media community engagement and content creation, digital banners, paid ads, etc.
- Partner and work closely with advertising agencies / vendors to ensure quality delivery of campaigns
skills & experiences required.
- Bachelor's degree in Business, Marketing, Communications, Operations or any related discipline
- 15+ years of experience in advertising / branding / all-rounded / 360 / integrated marketing / marketing communications / event management
- Candidates from non-financial industries (e.g. FMCG, conglomerate, consumer services, etc.) are welcome
- Knowledge and understanding of insurance / wealth management / investment / pension products would be a big PLUS
- Solid experience in sizable budget & P&L management is a MUST
- Solid experience in leading a team is a MUST
- Excellent stakeholder management, team leading and interpersonal skills
- Excellent command of Cantonese, English and Mandarin
Interested candidates, please click APPLY or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk
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