brand manager (greater china region) - consumer brand in Hong Kong

tommy wong, randstad hong kong
job type
HK$ 45,000 - HK$ 55,000 per month

job details

hong kong
marketing, digital & PR
job type
working hours
HK$ 45,000 - HK$ 55,000 per month
5 years
reference number
tommy wong, randstad hong kong
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job description

Regional Brand Manager (Greater China region)

We're partnering with a global leading client in the consumer sector, in finding a Regional Brand Manager to focus on the cross-border market

The Regional Brand Manager will be responsible in upstream marketing, including formulating 360 degree strategic branding strategies for the Greater China market, new product development (NPD) and market research to further build and deeepen the brand portfolio's presence in the region.

Job responsibilities:

  • Responsible for end-to-end development of regional brand marketing campaigns for brand portfolio
  • Be able to conduct market research and analyze data to draw insights to identify opportunities and be able to bridge gaps
  • Collaborate with external vendors in executing brand campaigns and initiatives
  • Collaborate with internal teams to ensure brand campaigns and initiatives are executed in a timely and quality manner
  • Be able to contribute to regional brand strategy from the drawn insights eg. product innovation, new product development
  • Develop and share best-practices for the Greater China region

Job requirements:

  • Degree holder in business related discipline
  • Minimum 5 years experience in brand marketing
  • Experience with APAC and/or SEA market, Greater China region is a bonus
  • Brand marketing experience in FMCG, Consumer or retail market
  • Strong communication, project and presentation skills
  • Analytical, people-driven and creative

Interested Candidates, please send update resume to Tommy Wong at


ATL, BTL, digital, marketing, upstream, innovation, branding, brand, apac, SEA, china, event, retail, consumer, fmcg, food, beverage, strategies, communication, integrated, TVC, NPD, new product development, channel, advertising, promotion


no additional qualifications required

educational requirements

Bachelor Degree