about the company. Our client is a multinational beverage company with strong a presence globally. The company emphasizes on giving back to the community and protecting our environment. It launched various innovations to reduce waste globally and to educate the community. To cope with their local expansions, they are currently looking for a
Assistant Trade Marketing Manager to join and bring in new inspirations.
about the team. You will be reporting to the Head of Marketing and supported by a small team of trade marketing executives for your daily operations. You will be working cross functionally with sales and brand marketing teams. You will also be managing external vendors (Supermarkets and CVS) to assist your trade activities. The successful candidate will be provided with monthly transportation and mobile allowance.
about the job.- Develop and implement trade marketing programs and sales support programs
- Lead channel category fundamentals – Product Ranging, Pricing, Merchandising and Promotions activities across channels
- Collaborate with Key Account teams in development of sales strategies and business plans to optimize sales capacity and effectiveness
- Manage the A&P budget and evaluate promotions effectiveness and in charge of analysis and reports to draw trade strategies accordingly
- Formulate trade promotion strategy and programs for key customers
- Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
skills & experiences required.- A minimum of 5 years of proven track record within FMCG
- Proven experience managing Supermarket and CVS channels
- Preferably with a Bachelor’s Degree in a business-related subject
- Fast-paced, ambitious with strong negotiation & communications skills
- Strong analytical and numerical skills
- Fluent in Cantonese, Mandarin and English
Interested parties, please apply directly with your most updated resume, latest and expected salary package. Feel free to reach out to doris.wan@randstad.com.hk if you have any questions.