Assistant Bacansurance Marketing Manager | Insurance
My Client is a leading insurance and financial services organization, committed to helping individuals and businesses across the Asia-Pacific region achieve their financial security and well-being goals. With a strong focus on innovation, customer-centricity, and a wide range of comprehensive products and services, they have established themselves as a trusted provider in the industry.
about the team.
- Report to the Marketing Manager
- Join the 8+ people team
- Dynamic team culture
about the job.
- Provide comprehensive marketing and distribution support for the channel, encompassing banks, brokerages, independent financial advisors (IFA), and strategic partners.
- Collaborate with the sales function and direct manager to execute marketing initiatives that align with business objectives.
- Ensure effective communication of channel requirements to internal teams and external partners.
- Plan and execute product marketing, sales promotion activities, and events to support partners and achieve sales targets.
- Develop and implement a strategic marketing and communication plan to enhance efficiency, focusing on metrics such as cost per click, cost per acquisition, click-through rate, response rate, conversion rate, and leads generation.
- Continuously measure, analyze, and optimize marketing efforts to drive traffic, engagement, and lead generation.
- Create, customize, and review communication, product, and marketing collateral, sales tools, and training materials for business partners to support their selling efforts.
- Monitor and manage deliverables to ensure timely and high-quality execution.
- Plan and monitor the marketing budget allocated to the relevant initiatives.
- Perform other assigned responsibilities and duties as needed to meet business requirements.
skills & experiences required.
- University/college graduate with a minimum of 5 years of relevant experience.
- Experienced in Financial Services and knowleged in insurance products
- Possess a creative mindset to develop innovative marketing solutions.
- Strong customer service orientation and focus.
- High proficiency in written English and Chinese.
- Good timeline management skills to meet project deadlines.
- Experience in bancassurance is an added advantage.
Interested candidates, please click APPLY NOW or send your updated resume to Eunice Chau at eunice.chau@randstad.com.hk
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