Growth Director / Head of GrowthOur client is a leading internet company in Hong Kong and the region providing on-demand and subscription-based services to merchants and customers. With rapidly increasing users and highflying market share in the market, the company is looking for a Head of Growth to join the team. about the team.Report to the Marketing DirectorLead a team of 7Fast-moving and dynamic working environmentFlexible work arrangementYoung, dynamic and international team about the job.Define, develop and apply the AARRR (i.e. acquisition, activation, retention, referral & revenue) metrics to the marketing and business strategiesOversee campaigns to acquire new users, retain and activate existing users, and develop a sustainable customer ecosystemDevelop CRM campaigns based on customer segmentation and develop targeted offers, discounts and promotionsLeverage digital and media-related mechanisms to optimise business revenue Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels, including SEO, SEM, social media, etc.Establish, monitor, analyse and evaluate the conversion funnel to achieve maximum ROI in marketing campaignsExecute tests (e.g. A/B testing), collect and analyse data, identify trends and insights to enhance the user journey and optimise the product Derive pricing strategies, develop special products, service packages and promotions to generate demands and revenueKeep abreast of the latest digital landscape, leverage new emerging channels and identify opportunities to accelerate growthWork closely with the wider marketing team and collaborate with different functions (e.g. Sales, Product, Community & Social Media, Content Marketing, etc.) for comprehensive campaign rollouts skills & experiences required.Bachelor's degree in Business, Marketing, Economics, IT, or any related discipline6+ years of growth / performance marketing / e-commerce experience gained in digital-driven business (e.g. online media, FoodTech, TravelTech, FinTech, banks, telecommunications, etc.)Solid knowledge of the digital landscape of the market in addition to strong analytical & problem-solving skillsProficiency in analytical toolkits (e.g. SQL, Python, R) is a big plusExcellent stakeholder management and team management skillsExcellent communications in English and Chinese Interested candidates, please click APPLY NOW or send your updated resume to Scarlett Chan at scarlett.chan@randstad.com.hk