Employer Brand Research



The Randstad Employer Brand Award, previously known as the Randstad Awards, is presented each year to the most attractive employer in 26 countries across the globe. It is based on the outcome of one of the world’s most representative and inclusive research into employer branding, covering over 160,000 global respondents. The 75 largest companies are selected in each participating country, usually with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age, education and gender. In Hong Kong, over 5,000 employees and job-seekers between the ages of 18-65 were surveyed.

With the increasing global demand for top talent, it is crucial for employers to cultivate unique employer branding propositions that highlight their talent attraction strategies. The Randstad Employer Brand Research provides the insights you need to understand the drivers and motivators of employees and job seekers alike. It dives into what people find attractive in an employer, and zooms in on preferred companies, sectors and 9 key attributes, including:
  • Work Life Balance
  • Job Security
  • Pleasant Work Environment
  • Uses the Latest Technology
  • Career Progression
  • Corporate Social Responsibility
  • Good Reputation
  • Stimulating Work 
  • Financially Healthy
To find out who are Hong Kong's Most Attractive Employers of 2017, click here

Insights from the report can be used to shape your organisation's branding strategy, as well as talent attraction and retention programmes.

> To see which companies qualify for the Randstad Employer Brand Awards, click here
> To see candidate motivations from 2016, click here